Marketing
Company page
Setting up LinkedIn presence as a business or organization, should be a must when deciding, where you want your brand or business to be visible. The platform has major perks for marketing, recruitment, Business-to-Business (B2B) connections, and competition analysis.
For entrepreneurs, as well as company pages, a lot of the previously discussed tips remain true - professional and complete profile can bring any endeavor forward.
Here is our guide to help you set up a business page for success.
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Logo, Banner, Website, Posts
Ensure your company page is visually appealing and consistent with your brand. Use a high-quality logo and banner image.
Images typically result in a 2x higher comment rate. We've seen custom image collages (3-4 images in one post) perform especially well for organizations.
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In your summary, lead with relevant terms and phrases that describe your organization’s mission and purpose. LinkedIn members can search by keywords, so make sure you’re thorough with your description.
Input your website URL and location, and select your industry and company size.
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Keep in mind, that, your network can be used as both positive or negative a reflection of your brand.
Focus on professionals in your industry, potential clients, and individuals who may be interested in your products or services.You can also join and participate in relevant LinkedIn Groups to expand your network and engage with your target audience, or create your own to interact directly with your clients.
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Creating content, that people want to follow is a great way to gain more visibility as a business.
You can produce short-form posts, or consider writing longer-form LinkedIn Articles to delve deeper into industry topics or share in-depth expertise.
List your events as a LinkedIn Event, to get insights on participants, as well as to demonstrate company activity.
Content strategy to grow your Company page
General information
Share engaging content consistently with your followers at least once a week. This could be industry news, company updates, thought leadership articles, or behind-the-scenes glimpses into your company culture.
Focus on valuable and informative content that resonates with your target audience. Avoid overly promotional posts that are closer to sales, than content.
Experiment with different content formats like videos, images, and text posts to keep your audience engaged. Optimize the majority of your content according to your analytics. Some audiences prefer and engage more with certain post formats over others.
Respond to comments and messages promptly, and participate in relevant conversations. This fosters a sense of community and builds relationships with your audience.
Targeted ads on LinkedIn can be a great way to speed up the growth of your Company profile, helping you reach a specific audience and achieve your marketing goals faster.
Track your page's performance and analyze your content's effectiveness through LinkedIn Analytics to refine your strategy.
Types of LinkedIn-specific content
LinkedIn Live is a feature for hosting live video sessions to showcase expertise, conduct interviews, or host Q&A sessions. This fosters engagement and allows interaction in real-time.
Publish long-form content like articles or white papers directly on LinkedIn to establish thought leadership and showcase industry knowledge.
LinkedIn Stories are short-form content like behind-the-scenes glimpses, event coverage, or company culture snapshots to keep your audience engaged in a casual format.
LinkedIn Learning courses as a way to offer free or paid online courses. Showcase your brand expertise, attract potential clients and build credibility. You can also structure the content, according to your company needs, making it a funnel for future recruits.